Why Every Small Business Needs a Website in 2026

If you're running a small business in Cardiff or anywhere in Wales without a website, you're missing out on a massive opportunity. Here's why having a professional website is no longer optional—it's essential.

Customers Expect to Find You Online

Whether they're looking for a plumber in Cardiff, a local café in Swansea, or a tradesperson in Newport, their first stop is Google. If you don't have a website, you simply don't exist to these potential customers.

Think about your own behavior: when was the last time you hired someone or visited a business without checking them out online first? Your customers are doing exactly the same thing.

Build Trust and Credibility

A professional website instantly makes your business look more credible. It shows you're:

• Established and legitimate
• Professional and modern
• Serious about your business
• Easy to contact and work with

Without one, potential customers might question whether your business is legitimate or still operating.

24/7 Marketing That Never Sleeps

Unlike a physical shop or office, your website works around the clock. It's constantly:

• Marketing your services
• Answering common questions
• Generating leads
• Showcasing your work

Even while you sleep, your website is bringing in new customers. This is particularly valuable for small businesses where every customer counts.

Cost-Effective Advertising

Let's talk numbers:

• Local newspaper ad: £500-£2,000 (one-time exposure)
• Billboard: £1,000-£5,000+ per month
• Professional website: £500-£2,000 (works for years)

Compared to traditional advertising, a website is incredibly cost-effective and reaches far more people than any local newspaper ad.

Compete with Larger Businesses

A well-designed website levels the playing field. A small Cardiff tradesperson with a great website can compete with larger companies for local customers.

Your website can showcase your work, share testimonials, and demonstrate your expertise just as effectively as any corporate site—often better, because you can show your personal touch.

Stay Connected with Mobile Users

Whether someone's searching for services during their lunch break or at home in the evening, you're just a tap away. A responsive website adapts perfectly to phones, tablets, and desktops.

Ready to Get Started?

At 92 Design, we specialize in creating affordable, professional websites for small businesses across Wales. We understand the unique needs of local businesses and can have your site up and running in under a week.

Let's build something great together. Get in touch today to discuss your project.